Rain Hill - 1
2012

Rain Hill

Sukhumvit 47, Bangkok

ClientBoutique Group of Companies
Area10,000 sq.m.
Categories
Architect DesignLandscape DesignBranding communicationRetail Interior DesignArchitectural Signage Design
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Concept & Narrative

The Rain Hill concept uses vertical green architecture, tropical plants and 30-metre high rainfall walls to create a new perception of aesthetic and urban open space to welcome friends, family, children or even dogs. Contour designed Rain Hill to be a sustainable, urban ecosystem by using techniques to minimise energy consumption, employing a new water-based air conditioning system and adding a green facade to become natural noise absorber. Creating something new and unique on the highly-competitive Sukhumvit road is a challenge. Contour started with understanding the potential consumers, which are mainly middle and upper class Thais and foreigners, especially Japanese families. The research shows that the area was lacking a place people could just go and relax. Design research showed Sukhumvit’s buildings are trendy and eye-catching, but most of them are lacking green natural image. Contour decided the concept should be a green and serene sanctuary in the middle of concrete jungle. Rain Hill won Thailand Property Award for Best Commercial Architectural Design 2012, and was also Highly Recommended for the Best Commercial Development Award. For more information, please email info@contour.co.th or take a look at their website at www.rainhill47.com (All Rain Hill photos have copyrights to Boutique Group of Companies and cannot be reproduced without permission)